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Client: SEVEN eight -

Industry: Arts and Entertainment          Role: CCO and Co-founder

Challenge: The first challenge was to conceptually devise a monetized solution on the product level that offers a digital platform for dance teachers and choreographers as a space to run and organize live stream and on-demand dance classes, to get paid per ticket purchased by dancers attending these classes with a globally strong UX that makes taking classes and earning from running classes in one place effortless.I also created the brand and the creative direction from scratch. A logo, brand colors and a brand style guide had to be produced to capture the essence of the brand, the envisioned product and its global audience.


For the product challenge, once the product was scoped and the user flows defined, low-fidelity wireframes were designed to organize the content placement and UX flow. The full design followed soon after by applying the brand style guide.

To build a community and momentum surrounding the product in development an Instagram account was launched. I began to design all social media content released in bespoke formats and in varying content types such as images, animated videos, videos and carousel series, paid and organic. The next phase involved building and designing a fully responsive website and blog to further support the marketing efforts. The website and blog were custom built with no-code technology and designed directly leveraging the building platform.

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