Karen Millen Designs
Client: Karen Millen
Industry: Fashion Role: Digital Designer (full-time)
Challenge: To design digital content for a high-end product, targeting a larger audience demographic of women in their 20s through to their 70s. Designs needed to reflect an elegance, modernism, empower women to make them feel powerful and confident, with a strong UX to ensure a first-class, 'easy-to-use' online shopping experience. Creating something fresh and interesting within the constraints of a global brand presented additional challenges.
About the project: Gaining crucial experience over 2 years, I had the fortune of working on
Social media content
Email template designs and campaigns
To fulfill the challenges we worked with bold fonts, the powerful colour of yellow, and strong, impactful imagery.